The Rising Obesity Tide – Freakonomics Blog


USA: Obesity crisis worsens as nine states report that over 30% of their population are obese, with no single state succeeding in getting its obesity levels below 15%…

We have to question what role muscle erosion (sarcopenia) and the overall weakening of society is having on our reduced physical activity and calorie expenditure in fueling such disappointing results.

The restoration and maintenance of our muscular structures through the consumption of an adequate diet and resistance training program is key to maintaining our strength and ability to exercise and should form the backbone in our individual battle against obesity, one body, one fat cell at a time…

From the XI International Congress on Obesity


Gathered in Stockholm this week, 2500 health care professionals, researchers, policy makers and media are gathered from across the world to try and get to grips with obesity.

On first impressions there appears to be a shared sense of disbelief at the speed at which obesity has established itself as the greatest threat to public health this century.

As the obesity epidemic unfolds, the reality that the one billion overweight or obese people now equal the one billion undernourished of the third world, provides a stark reality to the seriousness of the situation.

Nevertheless this coming week is going to provide those attending a chance to learn from each other and strategize for the effective handling of this largely preventable crisis.

No Entry for drive-thru’s


In a move designed to combat obesity and ease traffic jams, city planners in Baldwin Park, California, the birth place of the modern fast food drive-thru, have announced that they are full.

Taking effect this fourth July weekend city planner Salvador Lopez has said “We here in Baldwin Park have taken strides to create a healthy community, and allowing one more drive-through in is not going to meet that goal.”

Perhaps, ironically, In ‘N’ Out Burger which opened the world’s first drive-thru in 1948, has avoided the negative reputation of the fast food industry and built up an iconic following, serving fresh, fast food as demanded by its late founder, Harry Snyder.

Sarcopenia Day – 21st June 2011.

The first official Sarcopenia Day is scheduled for the 21st June 2011. 

To show support and help spread the word, please ‘like’ our Sarcopenia Day Facebook page or retweet this post…  :-)

About Sarcopenia

Coined in the 1980′s to help focus funding from the United States congress, sarcopenia (pronounced Sarko-peen-Ya) describes the gradual erosion of lean muscle and weakening of the human body.

Despite being named by the Centers for Disease Control (CDC) as one of the top five biggest health risks facing the US population and healthcare costs estimated to be $11.8 – $26.2 billion in the USA alone, sarcopenia still remains widely unknown outside of professional medical circles. 

Proposed as a global event, Sarcopenia Day will help raise awareness of a condition whose impact will be felt by every man and women and provide advice on how best we can delay its onset by preserving our strength and ability to exercise through the physical and dietary choices we make today.

Should anyone wishing to offer direct assistance, then please email us at support [@]



Sarcopenia featured on Argentina’s C5N

Argentina’s C5N news channel has broadcast an eight minute segment on Sarcopenia.

Marking the first major coverage of sarcopenia by a national broadcaster, Argentina’s obesity specialist Dr Cormillot took viewers through what sarcopenia is and how best they can delay its onset through a series of resistance training exercises.

For the complete broadcast see below:

United Nations and USDA go veggie

Following the announcement from the United Nations that we should move towards a meat and dairy free diet, the United States Department of Agriculture (USDA) is also recommending a shift towards a plant based diet of vegetables, beans, grains, nuts and seeds.

Developed in the 1980′s the food pyramid has provided American’s with their principal dietary guidelines, leading some to argue that it has been the over promotion of a carbohydrate based diet that has helped fuel the obesity crisis. 

In its first major overhaul in 30 years the USDA is demonstrating an immediate desire to stem its populations soaring obesity levels, which the Centre for Disease Control (CDC) recently estimated could be costing as much as $147 billion per year.

“With two-thirds of U.S. adults overweight or obese, the aim is to help people cut calories while getting the right nutrients,” Rear Admiral Penelope Slade-Sawyer of the Health and Human Services Department told reporters in a telephone briefing. 

“This report is unprecedented in addressing the obesity epidemic… and the obesity epidemic is the single biggest threat to public health,” Slade Sawyer said.

Uniquely positioned to influence the lives and actions of millions of people, the UN and USDA recommendations are not just a welcoming stance against obesity, but provide an equally important benefit to the environment and our planets already over stretched resources. 

Some food for thought:  

·      Over 10 billion animals are killed each year in the USA alone. 

·      It takes 10000 gallons of water to produce just one pound of meat. 

·      Meat production generates more greenhouse gases than all the cars, trucks, planes and ships in the world combined.

It seems, that with the concept of going green now permeating our food choices the message is becoming increasingly clear… Go-green-or-go-bust!

The USDA guidelines, which are due to be published at the end of the year, are now open for public consultation until July 15th. Anyone wishing to contribute may do so by clicking here

Previous USDA food pyramids.